My first responsibility as part of the Women in Bio planning committee has been to advertise for an exciting upcoming entrepreneurial event, “Beyond Financing: From Incorporation to Exit”. This is the second in WiB’s “Meet the Experts” series and has an impressive panel of venture capitalists, innovation center members, and corporate attorneys to answer questions. What has really struck me is how responsive people have been to my cold-call emails asking for help getting the word out. Despite how busy everyone is and the triaging of inboxes to optimize their time, the vast majority of people I have contacted have replied and sent out mass emails with the event information. In addition to emails, I’ve asked many of them to tweet the event or comment on their LinkedIn sites as I’m curious how many registrants we can get from these social media outlets. In my own tweets about the event I’ve mentioned several women-focused entrepreneurial groups and all of them have retweeted the information, showing just how quickly and unobtrusively you can spread the word using social media. The event will be great and I’m certain it will be a full house.